MAÎTRE CARTIER GRIMAUD
,
2025
Grimaud X BnF - A Dialogue between two iconic institutions
One year after the revival of this French icon of the art of play, and in partnership with the Bibliothèque nationale de France, we worked closely with the Prints Department to delve into the archives of playing cards and reissue the Louis XV Deck, originally created by Baptiste-Paul Grimaud in the 1890s.
This collaboration between two iconic institutions, united by a shared commitment to preserving and transmitting unique craftsmanship, also took shape as a four-chapter documentary series, designed for social media.
Communication Platform
Packaging Identity
Content creation & production
Social media strategy








