MAÎTRE CARTIER GRIMAUD
,
2025
“Life Is the Game”
Following the celebration of the Maison’s craftsmanship with the “Foundation” campaign in 2024, Good People Wander conceived a second campaign for Grimaud, more lifestyle-focused, celebrating the art of play and the moments it creates. “Life Is the Game” explores the role of Grimaud games in everyday life: bringing people together, entertaining, and marking shared experiences.
The campaign consists of a hero film and a series of visuals, captured by Lee Whittaker, highlighting different moments of play through a warm, contemporary, and refined aesthetic.
Credits :
Photography & Direction : Lee Whittaker
Set design : Lune Kuipers
Production : Lambert Lambert
Content creation & production
Product design
Social media strategy
