FEDRIGONI

Fedrigoni’s “Out of the Box – Beyond” collection unveils a visionary range of papers that rethinks our relationship with material and print.

Moving beyond cellulose, the collection explores new resources, natural pigments, and recycled fibres, opening the way to a more creative and sustainable approach to paper applications in luxury. We designed the identity of the collection’s presentation object, seeking to reveal the beauty and sensoriality of these materials, from the gesture of a lumen flower to the movement of a re-employed textile, through images shaped in dialogue with AI.