ROEDERER

Good People Wander developed the editorial framework and verbal language accompanying the launch of the new Roederer Collection group, alongside the principles of its visual identity. Our aim was to express an evolving identity: a collective breaking free from rigid codes, where freedom drives action and movement defines its signature.

Through this work, we crafted a narrative that presents Roederer Collection as a living, evolving organism, built from alliances, expertise, and boldness. The visual identity reflects this spirit: fluid lines, visual breathing space, and a formal vocabulary that supports the group’s dynamism rather than constraining it.This project embodies Good People Wander’s vision: creating frameworks that liberate, identities that inspire, and languages that open spaces for expression. Roederer Collection becomes a brand in motion, capable of defining a new way of existing in the world of fine wines and luxury maisons.