RE-SET

In 2025, we supported the founders of RE-SET in creating their brand: strategic platform, visual identity, logotype, and website identity, with the ambition to design a wellness space inspired by cold-bath and sauna traditions.

Born from the meeting of two complementary visions, one focused on the body and recovery, the other on cognitive performance and mental clarity; the brand draws inspiration from millennia-old contrast traditions, now validated by science.

We imagined a universe that embodies this philosophy of contrast: an experience where activation and surrender, regeneration and vitality, find balance. A brand conceived as a contemporary ritual, inviting individuals to reconnect with themselves while tapping into the energy of the collective.