CHAMPAGNE LANSON
,
2024
Champagne Lanson X Wimbledon - Sport et élégance
Maison Lanson entrusted GoodPeopleWander with the creation of its limited edition celebrating the 2024 Wimbledon partnership.
The challenge: design a mobile celebratory object that reflects the spirit of the tournament, balancing elegance, sport, and heritage, while asserting the Maison’s personality.
We created a dedicated case for the Brut and Rosé cuvées, along with an eco-designed insulated pouch, intended for reuse.
This collaboration brings Wimbledon’s codes into dialogue with Lanson’s universe: a limited edition that is desirable, functional, and more responsible; the perfect companion for festive moments throughout the tournament.
Packaging Identity








