CHAMPAGNE KRUG

GoodPeopleWander supported Krug in a new chapter of its Krug x Music programme, on the occasion of its collaboration with composer Ryuichi Sakamoto.
At the heart of this initiative lies a shared idea: to reveal how music can extend and amplify the tasting experience of Krug’s cuvées, echoing the House’s long-standing exploration of the correspondences between sound and champagne. We designed the visual identity for this new Krug x Music chapter and developed a communication campaign built around a documentary film and a series of still visuals.
The film explores the encounter between Krug’s universe and Sakamoto's one, and how a bespoke musical composition interprets the nuances of the House’s champagnes. The stills extend this narrative, capturing, with restraint and precision, moments of creation, listening and tasting.

Credits
Ambassador: Ryuichi Sakamoto
Photography & Direction: Neo Sora
Production: GoodPeopleWander
Music: Ryuichi Sakamoto