KARDINAL

In 2024, Good People Wander supported the creation of Kardinal, a light and versatile French Indian Tonic designed to stand out in a highly codified market.
We developed the brand platform, drawing inspiration from the cardinal: “the bird that brings people together” , to establish a universe of conviviality and freshness.

This strategic work translated into the creation of the logotype, a bold visual territory, an iconic blue–red–white palette, and packaging designed to be instantly recognizable and impactful.

We also conceived the brand’s key visual and developed Instagram content to express Kardinal’s universe with a joyful, immediately identifiable visual tone.