HENNESSY PARADIS

GoodPeopleWander conceived this campaign to reveal that paradise is not somewhere else, but a state of presence. Guided by the idea that harmony is a creative process bringing differences together, we brought Alicia Keys and Lang Lang together to evoke a pure emotion, born from the encounter of mastery, sensitivity, and light. We expressed this vision across three chapters:

Hero Content. The Bliss of a moment. A lifestyle universe shot in Utah, an entry point into everyday life where paradise quietly surfaces. Behind the Bliss, filmed at Château de Bagnolet in Cognac, inviting viewers to discover harmony as a product truth, the founding myth of the blend by Maurice Fillioux.

Taste the Bliss, an immersive experience with Lang Lang in Paris, designed as a passage into an intimate state of harmony where everything connects.

Our intention: to create a moment where beauty is lived, art becomes ritual, and everyone can access a form of personal elevation.

Paradis Is on Earth embodies GoodPeopleWander’s mission: opening symbolic spaces that reconnect brands to the essential and individuals to their own depth.

Credits :
Ambassadors : Alicia Keys & Lang Lang
Director : Neels Castillon, Mom
Photography : Viviane Sassen, Mom
Music : Alicia Keys & Lang Lang
Production : RSA