HENNESSY

Good People Wander supported Hennessy in designing a new retail identity. We reimagined the ecosystem as a whole: from windows and glorifiers to visuals, brand totems, and decorative elements. The universe revolves around a timeless colour palette of black and white, blending raw and refined materials, and playing with modularity to adapt seamlessly to any space.A world that embodies the Maison’s values: natural elegance and sophistication, while offering an immersive experience where every detail highlights the brand and its products.