MAÎTRE CARTIER GRIMAUD
,
2024
A campaign celebrating the craftsmanship of the Maître Cartier
Since 2022, GoodPeopleWander has been supporting Maison Grimaud in highlighting its heritage and expertise. For the “Foundation” communication campaign, we conceived, created, and produced a film and a series of stills showcasing the Maison’s craftsmanship.In collaboration with photographer and director Valentin Abad, we filmed the making of the cards and game boxes to reveal the precision of the hands, the artisanal dimension, and the excellence of the Master Jeweller. A campaign celebrating tradition, materials, and the people who keep this unique heritage alive.
Credits
Photography & Direction : Valentin Abad
Set design : Lune Kuipers
Production : Lambert Lambert
Content creation & production
Product design
Social media strategy








