EXPERIMENTAL PERFUME CLUB

GoodPeopleWander supported Experimental Perfume Club, the London-based, customisable perfume house founded by Emmanuelle Moeglin; in structuring and shaping its brand identity.
We defined the verbal language and visual identity needed to express the Maison’s vision: empowering each individual to imagine and refine their own olfactory signature.

This identity was deployed across the entire packaging system, designed to be refillable and to support the brand’s made-to-measure collection logic.The work then extended into retail design, transforming the boutique into a space of exploration, where the olfactory gesture becomes an intuitive, educational, and deeply personal experience. GoodPeopleWander worked closely with Emmanuelle Moeglin to define the personalised fragrance journey and the overall customer experience.