DELAMAIN

GoodPeopleWander supported Maison Delamain in shaping a new brand platform, with the ambition of reinforcing its position as an uncompromising artisan within the category of luxury cognac. The new platform, “Observers by Nature, Artisans by Conviction,” celebrates a singular family history shaped by nine generations, whose intimate relationship with nature fostered a true culture of observation. Over time, the Delamain became entomologists, ornithologists, botanists, archaeologists, even writers, attentive minds whose understanding of the living world has refined their craft and inspired their art of blending the finest cognacs.

This renewed vision takes shape through a fully reimagined brand identity: a new packaging, refreshed iconography, the creation of product visuals, a redesigned website, and a new retail identity. A contemporary language that reveals, with precision, Delamain’s artisanal soul and living heritage.