COINTREAU

We accompanied Cointreau in the creation of its ready-to-drink cocktail range for its American market, from the branding concept to the full rollout across five varieties.

The core brief: to highlight the key ingredient and the character of each recipe while preserving the brand’s iconic identity. An exercise in balancing visual impact with contemporary expression, allowing the Passion Margarita and Original Margarita to asserts their own personalities.

The identity, colorful and playful, was first developed for bottles before being adapted to cans, maintaining impact, clarity, and appeal. A reinterpretation of the Cointreau universe, designed for freer and more spontaneous moments of consumption.