CANARD-DUCHÊNE

We supported Maison Canard-Duchêne through a complete rebrand, driven by a desire to elevate the Maison, modernize its image, and break with traditional champagne codes. We imagined a brand platform celebrating Canard-Duchêne’s unique alchemy: first, the foundational dialogue between Victor Canard and Léonie Duchêne, whose union gave birth to the Maison in the heart of the Ludes vineyard; then, the ongoing conversation between nature and those who cultivate it, between the gestures passed down and the time that shapes them. A network of living relationships that continues to inspire Canard-Duchêne’s contemporary vision.

From this platform emerged a renewed brand identity, embodied in an iconic colour: a vibrant, joyful green. The entire range was rethought: in its structure, to make a clear navigation, and in its design, to embody this bolder, more desirable positioning with precision and elegance.