Brand repositioning . Strategy . Content creation . 2022
Paradis is on Earth
A celebration of harmony and beauty starring Alicia Keys and Lang Lang, where music operates as a bridge between nature and culture.
Driven by the idea that harmony is a generative process which seeks to reunite differences through creativity, we crafted a storyline for an expressive and energetic moment of art, music and poetry. The awe-inspiring synergy took place in a Paradis Canyon landscape in Utah.
The film was directed by RSA films’ director Neels Castillon. Still photography was created by artist and photographer Viviane Sassen.